Reading Time: 2 minutes

This is a placeholder post for a future possibility that I hope does not occur. If it does, this is the “I told you so.” record. Hence identifiable details are missing. One of my hobby horses is that the C-suite of companies does not place much importance on SEO. Either they acknowledge it but don’t want to know anymore, or they reject the idea completely. This story is the latter kind.

It’s about a small, VC-funded company that has just raised a third round. It was founded more than six years ago. It has a brilliant, niche technical product and its customers are B2B professionals. To obscure the company’s identity further, let’s say the product is a left-handed electric drill and the company name is Acme. It has almost no competitors. There is also a software suite to manage such a drill – two products, at best. I think I’m more excited about the product than its CEO.

Table of Contents

Site Crawl

The WordPress website is hosted at WPEngine and built with WPBakery. A two-product website should have about 20-25 core pages at best and any number of blog posts. A site crawl should take less than an hour. The crawl took 53 hours, running at around 5 URLs per second! Google crawls much faster.

The image shows 81,671 HTML pages out of a total of over 800,000 URLs, which include supporting code files (JS, CSS) and images. For just two products?

The page load time is poor, but it’s not the biggest challenge for the company.

SEO Challenges

There are a few red flags:

The company name ranks #1, as it should. (This is not a red flag.) The name is shared with at least two, perhaps more, products in other industries. Many companies have chosen their brand names like that, but it’s too late to change it. As an aside, a previous employer’s name was changed to an everyday verb! It did not survive the name change.
99% of third-party mentions of the company are about its VC funding efforts.
If you search Google for this niche technology, this company does not show.
The website is nowhere to be found for its likely unbranded keywords.
Unsurprisingly, according to Ahrefs, the highest number of daily organic visits in the past 12 months was 13. OK, I don’t have access to their analytics data, but external estimates are usually in the ball park.
I cannot find any independent product reviews. A lone “review” was written by their own consultant two years ago after some seed units were installed in a few dozen locations.
Several relevant forums and social platforms have no mention of this company or its products.
Experienced SEOs can easily work out the likely reasons for the huge URL count. I’m not spelling it out here, as this isn’t an audit.
I have known the CEO for many years, but he has ignored two emails asking to discuss their SEO. Being on two continents and time zones, email is the best channel for now. As another aside, at least 10 other CEOs I have known personally showed no interest in discussing SEO.

Why are CEOs like this?

Kalicube Knowledge Panels Course Review by Ash Nallawalla

10 April 2024

Ash Nallawalla

SEO No Comments

Reading Time: 3 minutes

The course is called “Triggering and Managing Knowledge Panels”. I paid full retail for this 12-month expiry course. It is a collection of videos and quizzes to be completed at one’s own pace. I completed it in

Lesson 1

Duration: 12:35

The first lesson is an introduction to the course.

Lesson 2

Duration: 9:54

My main revelation here was that I needed an “Entity Home” – a definitive source of truth about me. I have a few websites that contain scattered information about me, so I need to create this Entity Home. That is probably my “name site” – https://ash.nallawalla.com.

Lesson 3

Duration: 6:35

This lesson asks you to confirm three things:

Who you are
What you offer
Which audience you serve.

This lesson reinforces the exhortation to implement schema tags, even though it has not been covered in depth so far.

Lesson 4

Duration: 8:10

This lesson is about building your Entity Home. You need to own and control it completely. I have one, but I need to improve it.

Lesson 5

Duration: 11:17

The next most important thing after the Entity Home is the Entity Description. It needs to begin with a “subject-verb-object” that describes the entity.

Lesson 6

Duration: 13:10

It is important to corroborate facts about the entity. Some sites are more effective than others when they mention you (the entity).

Lesson 7

Duration: 8:42

If possible, you need to link from the Entity Home to the corroborative sites and vice versa.

Lesson 8

Duration: 13:11

Using Schema tags is the best way to corroborate. I did this some time ago, tweaking it by adding subJectOf.

Lesson 9

Duration: 11:25

This lesson covers nodes, edges, attributes, and paths.

Lesson 10

Duration: 16:23

We learn about six knowledge verticals that can trigger a knowledge panel and the Google Knowledge Graph (Vault).

Lesson 11

Duration: 5:23

This lesson is about claiming knowledge panels (and when not to).

Lesson 12

Duration: 11:28

Sometimes, you may want to change the information Google has chosen to show for your entity.

Lesson 13

Duration: 6:08

This lesson describes what information Google shows in a knowledge panel and how to trigger and manage the information in your control.

Lesson 14

Duration: 11:47

In this lesson, you will learn that machine learning algorithms drive every aspect of the Knowledge Vault, Knowledge Panels, and brand SERPs.

Lesson 14

Lesson 15

Duration: 9:48

This lesson is about the Google Knowledge Extraction Algorithm.

Lesson 16

Duration: 13:59

Jason explains how a Knowledge Panel Is built.

Lesson 17

Duration: 11:40

This lesson is about getting your entity Into Google’s Knowledge Vault.

Lesson 18

Duration: 13:44

This module is about getting your Knowledge Panel to show on your brand SERP.

Lesson 19

Duration: 9:15

Here, you learn about “People Also Search For”, “Related Searches,” and how these elements work.

Lesson 20

Duration: 8:32

This lesson covers how Google chooses what photos and logos to show.

Lesson 21

Duration: 8:48

Jason teaches us how to build Google’s confidence in your entity.

Outcome

I enjoyed doing the course.

Knowledge Panels Course certificate — Knowledge Panels Course completion certificate.

Did it give me a Knowledge Panel? No. Try searching for “Ashok Nallawalla“.

I already had a “partial” knowledge panel before completing the course. I have a problem with my formal name being cited in authoritative places, such as the National Library of Australia since the early 1980s, and Amazon for my early books. My nickname “Ash” is the only name I use professionally all the time. It’s unique, as I know we are a small family and there is nobody else with my name. Yet, Google the “child” is too infantile to grasp that I am the same person as Ashok. It has not noticed that I published a new book in 2022, and it is still showing the previous book from 1985. If you search for “Ash Nallawalla“, the partial knowledge panel does not show.

Of course, this does not detract from the Kalicube course. You should consider doing it if you are serious about this topic.

BlackBriar 25L Range Backpack Review

21 March 2024

Ash Nallawalla

Reading Time: 2 minutesSo, I’ve been using my new BlackBriar 25-litre Range backpack for three weeks and about 8,000 miles of air travel. Its impressive build quality will give premium brands such as Tumi a good run for the money.

Table of Contents

Capacity

While there are larger models, the 25L was a perfect replacement for my old backpack, which has two vertical compartments for a laptop and some work papers or what-have-you. Backpacks come in many layouts to suit user personas, e.g., tourist, digital nomad, office worker, student, etc. My use case is that of an occasional tourist who carries a laptop for some light work back at the hotel.

My previous backpack was a freebie from a software company and made for nobody in particular. Its two vertical slots were fine for a laptop and some papers, but it wasn’t good as an overnighter or even for packing some last-minute purchases at the end of a vacation. It has a second pocket for smaller items.

The BlackBriar has a single large storage area that opens out like a suitcase, as shown in the photo.

There are six zipped pockets and a large sleeve. On the outside and under the main handle is a zipped area where you can keep stuff you are likely to access from the overhead bin on a plane.

In the photo above, I have shown three shirts and one pair of trousers, along with some paraphernalia. You can see there is room to spare.

My laptop is an old Dell Inspiron 15 5000 and fits comfortably, so a 17-inch laptop would also be happy there. I also keep my travel papers in this side pocket.

Build

The fabric and straps are top-class and will not wear out before you replace the backpack for other reasons. There are generous side pockets for water bottles and loops for anything you care to carry. A thoughtful touch is a small ring for hanging the bag in an airport toilet cubicle. Two side straps are handy for grabbing the bag from either side.

Other colours are available, but I chose black to hide possible stains that bags seem to pick up from dirty airport floors. Dearer models also have a combination lock to deter theft at night while we sleep on those long trans-Pacific flights.

In Use

As a business traveller, I found it to be the perfect size for a short 3-day trip, going hand-luggage-only (HLO). It sits comfortably on my back, particularly on those long walks between terminals – have you walked from LAX’s Tom Bradley International Terminal to say, United at Terminal 7? At the Immigration counter, my travel papers are easily reached within seconds. At the hotel, I can easily access my folded clothes.

Rating

5.0 out of 5.0 stars

Submitting WordPress Site to HSTS Preload List

23 December 2023

Ash Nallawalla

SEO No Comments

Reading Time: < 1 minuteIf you run a website, it will be more secure if you enable HSTS Preload correctly and submit it to a Google property known as https://hstspreload.org/. I tried some plugins, but they added validation errors. I prefer not using a plugin if there’s another way to solve the problem. This is the quickest method, so give it a try if you tried the above test/submission and your domain failed.

Netmagellan (this site) fails the HSTS Preload test.

Table of Contents

Edit the .htaccess File

Two entries are required in this file that lives in your website’s root folder. I added them after the # END WordPress line. The first entry adds the HSTS header. The next entry makes an HTTP request redirect HTTPS before anything else.

Header set Strict-Transport-Security "max-age=31536000; includeSubDomains; preload"

#Redirection code starts

RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

#Redirection code Ends

Check the Site Again

That was a successful submission.

Programming Repeaters in the AnyTone AT-6666

9 December 2023

Ash Nallawalla

Amateur Radio No Comments

Reading Time: 3 minutesThe AnyTone AT-6666 is a 10-metre band mobile amateur radio with roots in CB. You can open up the radio to include the entire range 25 MHz to 31 MHz. That has no appeal to me, so I won’t go there. One of my reasons for buying this radio is to focus entirely on the 10-metre band as we approach the sunspot peak next year. I had been using the radio for a few months, but had not bothered to learn how to enable the repeater split for the few 10 m FM repeaters.

Table of Contents

Documentation

For reasons that don’t make business sense, the slim, printed manual for the AT-6666 is a quick-reference guide, rather than its title as a “User’s Guide”. (I was once a Technical Editor at Unisys). There is a reference to repeater offsets, but that’s it. There is no mention of software or how to program the radio from a PC.

Software

I read a few 10-metre discussion groups and found out that free software for this radio is made by an unidentified source, as there is no mention of AnyTone on it. It’s called QPS6666. You need a special serial cable, which looks like a USB cable. I had forgotten that I ordered this cable with the radio; yet, a few days ago, I ordered another cable!

Connecting the Cable

The USB serial cable goes from the Windows PC to the back of the radio, where a mini-USB serial socket is available. A Prolific driver is required for this cable to work, as the regular Windows 11 serial port driver does not work with it. As this step has an element of chicken-and-egg to it, I will continue this point a little later. Upon installation of the software, the PC showed a new COM6 (the number might differ on your PC), and the software could see the radio (Setup > Communication Port > COM6) just fine.

Prolific port on COM6. — Prolific port on COM6 in Device Manager.

QPS6666 Software

This software for the AT-6666 can be downloaded from a few places. It’s easy to install. To my knowledge, the software does not come with any manual, so I had to figure it out with trial and error. My goal was to put repeater offsets, which are minus 100 kHz, on the 10-metre band. The reception frequencies for the FM part of the band are pre-programmed in Band I. See the screenshot below. I picked one of the repeater frequencies at Channel 5. I changed the REP value from OFF to the minus sign. I did it to all the other repeater frequencies.

Prolific Driver

The next day, the software could no longer see the radio, and Control Panel had lost COM6. See the screenshot below. I went to look for a source for the Prolific driver. I found this article, which is linked to the file and provides instructions, so I won’t repeat them here. I don’t know why I did not need to install this driver when I installed the QX6666 software. I have had this “lost Prolific driver” issue with another ham-radio program, and it seems to be Windows Update (10 or 11) that overwrites it. The good news is that once the radio has been programmed, you won’t need to use the software for some time. Reinstalling the driver is easy, and you need to reboot the PC afterwards.

COM6 was missing. — Control Panel no longer showed COM6.

Repeater Operation

Initially, I could not get the rig to work in repeater split mode. It was in VFO mode, and I had to press the FRQ button to get it into Channel mode. Be sure to keep pressing the Band button until it shows the I band in the display. For each channel that you designated as a negative offset, you will see “REP” against it. See the photo below. When you key the mike, the radio will transmit 100 kHz below the channel receive frequency. Enjoy using the 10-metre repeaters when the band opens.

AT-6666 front panel showing a repeater channel.

4 in 1 Magnetic Wireless Charger Review

6 October 2023

Ash Nallawalla

Hardware iphone Reviews No Comments

Reading Time: < 1 minuteThe charger I picked for my iPhone 15 Pro Max and Apple Watch was a generic one from Amazon Australia – model B620. Don’t buy it, for the simple reason that the phone’s weight causes the stand to fold down, particularly if the watch is also placed on it. Occasionally, the phone will stay in place, but it requires pushing the hinge hard, which risks breaking it.

As many similar models are available, I suggest you pick one like the one below (affiliate link), where the phone stand is rigid. Avoid a hinged model.

Debunked: How Google Alters Search Queries to Get at Your Wallet

3 October 2023

Ash Nallawalla

Google Ads Google Search No Comments

Reading Time: < 1 minuteThis is a comment on an article in Wired Magazine by Megan Gray on 2 October 2023.

I think the writer has misunderstood how Google Ads work. When you search for “children’s clothing” as per the article’s example, the Google Ads system in the background has millions of ads waiting for such keywords to be typed, then those ads show up in the SERP. The searcher did not specify a brand, so all clothing advertisers who bid for anything close to “children’s clothing” are in the running for their ads to show.

// Here’s how it works. Say you search for “children’s clothing.” Google converts it, without your knowledge, to a search for “NIKOLAI-brand kidswear,” making a behind-the-scenes substitution of your actual query with a different query that just happens to generate more money for the company, and will generate results you weren’t searching for at all.//

This is where she is wrong. The brand she intended to say is spelt “Nikolia”.

If I search for just “children’s clothing”, I get several brands’ ads, as it ought to be.

A Google result for "children's clothing". — A Google result for “children’s clothing”.

If I had searched for “Nikolia-brand kidswear”, I get ads for Nikolia clothing by several advertisers, as it ought to be.

A Google search result for "Nikolia kidswear" — A Google search result for “Nikolia kidswear”

Making “more money for the company” is how Google Ads has operated forever. An ad with a high bid and with a high quality score (the landing page best suits the keyword) will make more money for Google than one with a lower bid, ceteris paribus.

Update

Wired has removed the article.

Review: Clear Case for iPhone 15 Pro Max – Thumbs Down

28 September 2023

Ash Nallawalla

iphone Reviews No Comments

Reading Time: < 1 minuteThis is the shortest review I have ever written. I just bought an Apple iPhone 15 Pro Max, a big step from my iPhone XR. I will review it soon, but I want to alert people about the Apple clear case for it. Don’t get it if you have dry hands like I do or if you don’t want to risk the phone sliding onto the floor. The case for the iPhone XR had a rubbery border, so it was comfortable to grip. I keep the phone in my shirt pocket and I am uncomfortable taking it out.

The case is probably fine, but its hard construction makes it very slippery on a smooth surface – mine slid off the end of my bed, which has a satin-like duvet cover. No damage was done, but I asked other friends with this new phone about their case. I received one recommendation.

I have just ordered the case below from Amazon (affiliate link), which is not as rigid and is half the cost of the Apple case. Fingers crossed.

Example of Nationality Schema

13 September 2023

Ash Nallawalla

SEO No Comments

Reading Time: < 1 minute

I am trying to get a Knowledge Panel for my name, but that’s another story. One suggested factor that helps this goal is having structured data tags, as documented at archive.org. The specific schema Type is Person. There are many published examples of this Type, but I could not find anything useful for adding the nationality of the person.

Table of Contents

Example of Nationality Schema

    "nationality": {
        "@type": "Country",
        "name": "Australia",
        "sameAs": "https://en.wikipedia.org/wiki/Australia"
    },

Example of alumniOf Schema

I saw others showing the name of the institution against alumniOf, but this property does not take a textual value directly. This is how it should be done.

"alumniOf": {
    "@type": "OrganizationRole",
    "alumniOf": {
        "@type": "CollegeOrUniversity",
        "name": "Deakin University",
    },
    "startDate": "1997"
},

Take a look at the tags on my other page About Ash Nallawalla using the tool at ClassyScySchema.org.

How to Block Bad Bots

26 July 2023

Ash Nallawalla

Security No Comments

Reading Time: 17 minutes

Having installed WordFence on my WordPress sites, I discovered how many bad actors probe my fairly low-value websites. Even a brand-new site that blocked all crawlers from the first day was probed by one of those IP addresses. I am sharing a part of my .htaccess file if you want to block the bad bots.

Table of Contents

What These Bad Bots Do

The bad bots are deployed via innocent, compromised phones or computers, so you won’t know where the bad actors live. The perpetrators could be nation-states, criminals, or individuals who get a kick out of breaking into your device. They try to crack your password, but that needs two pieces of information:

User Name, e.g. admin
Password

As most WordPress sites use the default admin user name of “admin”, the bad bot simply has to guess the password. They probably begin with a list of all known leaked passwords; then, they might try a few dictionary words. I don’t think that random, low-value sites like mine would be subjected to a full set of alpha-numeric-symbol combinations, as that could take centuries to exhaust all possibilities. I never use “admin” as the user name, so the bad bots are kicked out if they try an invalid name just once.

Other bad actors try to probe the files on the site to see if they exist. These might be plugins with known vulnerabilities. Some look for opportunities to try cross-site scripting in case they work. WordFence lets me set rules for blocking bad behaviour. My criteria are very strict – a single attempt is enough for certain tactics to block the bot for a long time. I don’t have the paid version, as I don’t make any money from my sites other than a few pennies from ad clicks.

The compromised phones and computers do the dirty work, and it’s likely their owners have no clue this is going on. After all, not arousing their suspicion is essential for the bad activity to continue indefinitely.

Why Bother?

Why should I bother to block these bad bots? That’s a great question because a well-managed site should have few vulnerabilities. I don’t keep unused plugins, even in a disabled state. I have nothing of monetary value on my personal sites. I have read that keeping a long list of exclusions can slow down a site, but I get so few visitors that I don’t care. This is a learning exercise for me. In the beginning, a bot would try exactly 56 times each of my sites, as they are all hosted on the same IP address. A blocked site is served a 403 (Forbidden) error. More recently, the number of probes per visit has decreased to much lower numbers, with some of my sites getting zero visits in a week. Perhaps, in a few months, I might manage to block all the bad bots that have me in their sights.

My .htaccess File

# Wordfence WAF
<Files ".user.ini">
<IfModule mod_authz_core.c>
	Require all denied
</IfModule>
<IfModule !mod_authz_core.c>
	Order deny,allow
	Deny from all
</IfModule>
</Files>

# END Wordfence WAF

<Files 403.shtml>
order allow,deny
allow from all
</Files>

deny from 212.227.181.172
deny from 45.133.1.73
deny from 20.206.76.37
deny from 13.250.30.183
deny from 20.114.231.252
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deny from 182.254.130.71
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List of 90+ SEO Podcasts – 2024

18 January 2023

Ash Nallawalla

Podcasts SEO No Comments

Reading Time: 3 minutes

Table of Contents

SEO and Marketing Podcasts

SEO No Comments

Reading Time: 2 minutes

Full disclosure: I have a motive in compiling this list of SEO podcasts. It’s a handy reference for me, as I have published my book, featured here: https://accidentalseomanager.com. I hope they will consider interviewing me if that suits their model.

Now, for the list, starting with the ones that have interviewed me:

The Unscripted SEO Interview – Mark A Preston
https://www.markapreston.com/seo-podcast
SEO in 2024 – David Bain
https://majestic.com/seo-in-2024/additional-insights
The SEO Stakeholder Podcast – Andrew Shotland
(what happened to it?)
Talks with SEOs – Austine Esezobor
https://www.democratizingseo.com/talks-with-seos/ash-nallawalla/
Search Engine Stuff with Mike Grehan
https://www.youtube.com/@mikegrehan-ses/videos
Suds & Search – Mark Bealin
https://searchlabdigital.com/suds-and-search/
Digital Marketing with Bill Hartzer
https://www.billhartzer.com/category/podcast/
Old Guard vs New Blood – Majestic.com and Dixon Jones
https://majestic .com/webinars
Webcology – Jim Hedger and Kristine Schachinger (was Dave Davies)
https://wmr.fm/audio/8089
The SEO Leadership Podcast – Graham Bargeron
https://www.seoleadership.fm/author/seoleadership_eu16rf/
Kalicube Tuesdays – Jason Barnard
https://kalicubetuesdays.com/

Other podcasts that are yet to interview me:

1. The Buzzworthy Marketing Show with Michael Buzinski
  https://www.youarebuzzworthy.biz/
2. Turbocharge Your Online Presence by Ravi Sharma
  https://podcasters.spotify.com/pod/show/seoconsultantmelbourne
3. Optimize Weekly Podcast with Nate Matherson
  https://www.positional.com/podcast
4. The Simple and Smart SEO Show – Crystal Waddell
  https://www.simpleandsmartseo.com/
5. How to Sell an Agency with Mat Bennett
  https://podcasters.spotify.com/pod/show/howtosellanagency
6. Strategy-Led Podcasts with Ben Fitzpatrick
  https://strategyledpodcast.com/
7. SEO Podcast by #SEOSLY
  https://seosly.com/podcast/
8. Endless Coffee Cup with Mike Bailey
  https://www.sitelogicmarketing.com/category/podcast/
9. SEO Pioneers – Shelley Walsh
  https://shelleywalsh.com/pioneers/
10. How the F*ck SEO Podcast
  https://www.thefxck.com/best-seo-podcasts
11. Dreading Sundays
  https://www.danielkcheung.com.au/dreading-sundays/
12. SEO for Bloggers
  https://tophatrank.com/blog/category/seo-resources-for-bloggers/
13. The Knowledge Panel Show – Dixon Jones
  https://inlinks.net/p/the-knowledge-panel-show/
14. Not Another Marketing Podcast – Jon Tromans
  https://www.jtid.co.uk/podcasts/
15. Adrijana Vujadin’s Podcast
  https://www.youtube.com/channel/UCbKbjnCR34Jbbb01icSqQdA
16. Paul Andre de Vera – SEO Video Show
  https://youtube.seo.video
17. The Jason Hennessey Podcast
  https://www.jasonhennessey.com/podcast/
18. Yoast SEO Podcast
  https://yoast.com/podcast/
19. Search with Candour – Mark Williams-Cook and Jack Chambers
  https://withcandour.co.uk/blog/category/podcast
20. SEO.co Podcast – Timothy Carter
  https://podcasts.apple.com/us/podcast/seo-podcast-seo-co-search-engine-optimization-podcast/id1491816315
21. Women in Tech SEO – Sarah McDowell & Areej AbuAli
  https://www.womenintechseo.com/podcast/
22. Voices of Search – Will Critchlow
  https://voicesofsearch.com/episodes/
23. The SEO Mindset Podcast – Tazmin Suleman and Sarah McDowell
  https://theseomindset.co.uk/
24. Search Engine Journal Show
  https://www.searchenginejournal.com/category/search-engine-journal-show/
25. SEO 101 – Ross Dunn
  https://wmr.fm/audio/7953
26. Voices of Search – Benjamin Shapiro and Jordan Koene
  https://voicesofsearch.com/
27. The Business of Digital – Mat Siltala and Dave Rohrer
  https://www.businessof.digital/series/tbod/
28. WorkinSEO Podcast – Isaline Muelhauser
  https://workinseo.com/podcast
29. Inbound4Cast – Jerrel Arkes
  https://inbound4cast.com/en/all-full-episodes/
30. Marketing O’Clock – Greg Finn, Jessica Budde, Christine ‘Shep’ Zirnheld, and Mark Saltarelli
  https://marketingoclock.com/
31. Edge of the Web – Erin Sparks
  https://edgeofthewebradio.com/
32. The Recipe for SEO Success Show – Kate Toon
  https://therecipeforseosuccess.libsyn.com/podcast
33. Startup SEO with Fab – Fabrizio Ballarini
  https://pechnet.com/podcast/
34. Marketing Scoop – Laura Morelli
  https://www.semrush.com/podcast/
35. Marketing Speak – Stephan Spencer
  https://www.marketingspeak.com/podcasts/
36. Duct Tape Marketing Podcast – John Jantsch
  https://ducttapemarketing.com/about/duct-tape-marketing-podcast/
37. In Search SEO – Mordy Oberstein and David Bain
  https://www.rankranger.com/blog/podcasts
38. SEO Rant – Mordy Oberstein
  https://www.theseorant.com/
39. The SEO Show – Michael Costin and Arthur Fabik
  https://theseoshow.co/
40. Contrarian Marketing – Kevin Indig and Eli Schwartz
  https://www.contrarianmarketingpodcast.com/
41. Digital Marketing Podcast – Craig Campbell
  https://www.craigcampbellseo.com/digital-marketing-podcast/
42. Cashing in on Content Marketing – Amanda Milligan
  https://info.frac.tl/content-marketing-roi-podcast
43. Marketing Over Coffee – John Wall and Christopher Penn
  https://www.marketingovercoffee.com/category/podcast/
44. Everyone Hates Marketers – Louis Grenier
  https://www.everyonehatesmarketers.com/podcast
45. Crawling Mondays – Aleyda Solis
  https://www.aleydasolis.com/en/crawling-mondays-videos/
46. Azeem Digital Asks – Azeem Ahmed
  https://iamazeemdigital.com/podcast-azeem-digital-asks/
47. Local Search Tuesdays – Greg Gifford
  https://searchlabdigital.com/local-search-tuesdays/
48. Rankable – Garrett Sussman
  https://ipullrank.com/resources/rankable
49. Authority Hacker – Gael Breton & Mark Webster
  https://open.spotify.com/show/1D6MzYn5pFiNlr8aNaoqEn
50. Tech Bound Podcast – Kevin Indig
  https://podcasts.apple.com/mt/podcast/tech-bound-podcast/id1488939659
51. Digital Marketing Victories – Katherine Watier Ong
  https://wostrategies.com/digital-marketing-victories-podcast/
52. The Near Memo – Greg Sterling, Mike Blumenthal, David Mihm
  https://www.nearmedia.co/memo/
53. Today in Digital – Tod Maffin
  https://todayindigital.com/
54. Turn Digi – Jo Turnbull
  https://www.seojoblogs.com/
55. SEO with Mrs Ghost – Alina Ghost
  https://aghost.co.uk/seo-with-mrs-ghost/
56. Business Anchors – Lloyd and Dan Knowlton
  https://link.chtbl.com/businessanchors
57. Content and Conversation – Siege Media
  https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM?si=zKq8EPMnSDCjYRiIH8f-sQ&nd=1
58. Niche Pursuits – Spencer Haws
  https://www.nichepursuits.com/podcasts/
59. The Marketing Book Podcast – Douglas Burdett
  https://www.salesartillery.com/marketing-book-podcast
60. Search Engine Journal Show – Loren Baker
  https://www.searchenginejournal.com/category/search-engine-journal-show/
61. Growth Hack by Papi Digital – Julian Espinosa
  https://www.papidigital.com/podcast
62. Digital Marketing Podcast – Tim Cameron-Kitchen
  https://exposureninja.com/podcast/
63. The Doug Show – Doug Cunnington
  https://doug.show/
64. The Consulting Trap – Brian Mattocks
  https://podcastchef.com/the-consulting-trap/
65. Local SEO Tactics – Jesse Dolan
  https://www.localseotactics.com/podcast/
66. Experts on the Wire – Dan Shure
  https://www.evolvingseo.com/category/podcast/
67. The Future of SEO – Kevin Rowe
  https://anchor.fm/future-of-seo
68. Yeseo Podcast – Andrew Laws
  https://yeseo.io/podcast/
69. Everbros: A Podcast on Agency Growth
  https://open.spotify.com/show/3NZMw5jcqKYbfkbGTkz7BC
70. The Unknown Secrets of Internet Marketing – Chris Burres and Matt Bertram
  https://www.bestseopodcast.com/
71. Search Off the Record – Google
  https://developers.google.com/search/podcasts/search-off-the-record
72. Make SEO Simple Again – Daniel K Cheung
  https://makeseosimpleagain.com/podcast/
73. SEO Success Stories – Ross Macumber and Gabriel Grossman
  https://impressive.com.au/all-podcasts/
74. Search News You Can Use – Marie Haynes
  (Where is it now?)
75. The Blogger Genius Podcast – Jillian Leslie
  https://milotree.com/page/welcome-to-the-blogger-genius-podcast/
76. The SEO Freelancer Podcast – Nick LeRoy
  https://www.theseofreelancer.com/podcast
77. The Digital Marketing Mentor Podcast with Danny Gavin
  https://optidge.com/tdmm/
78. Engage: On Enterprise SEO – Amanda King
  https://open.spotify.com/show/4roBEBszftrJ0WXKP0v6Jx
79. Democratizing SEO Podcast – Austine Esezobor
  https://www.democratizingseo.com/podcast/
80. SEO Unveiled with Clay Kramer
  https://www.seoradar.com/seo-unveiled/

Missing Podcasts/Errors?

If you know of any SEO podcast that should be added to the list above, please use the contact form or Google me. If you run one of these excellent programs, let’s book a time later in 2024. I live in Melbourne, Australia, so time zones might need to be checked.

Installing a Clean Copy of Windows 10

12 January 2023

Ash Nallawalla

Windows 10 No Comments

Reading Time: 2 minutes

I was cleaning up a 10-year old HP envy m6 laptop that had Microsoft Windows 10 and Office 2013 on it. In the end, I decided to wipe it clean with a fresh instance of Windows 10. I happened to have an ISO, so I burnt a DVD and started the installation. The machine asked whether I had the product key or whether it was a digital delivery. I chose the latter copy because it was one of those “free” upgrades from Windows 7 or 8, and I thought nothing more of it. (Old laptops cannot take Windows 11, so that was not an option.)

Table of Contents

Windows Lied

After the latest copy of Windows 10 was downloaded, the installation dialogue asked for the product key! Nothing I tried would let me bypass it. I changed the BIOS setting to first boot from the DVD drive, but it did not work (I have heard from another HP user that I’m not the first to report this.) I wanted to install Windows 7, for which I have a key, then do the Windows 10 upgrade. That DVD would not boot either.

I also found that my valid Windows 7 and 8.1 keys were not accepted because I had neglected to deactivate the key before disposing of the machines where I had installed them. What can you if the machine dies before you can deactivate?

Bootable Windows Drive

My next approach was to make a bootable USB drive with a copy of Windows 10 on it. I obtained it from Microsoft (two options):

This is the process for creating such a bootable USB drive. You can instead make a bootable DVD.

Choose the first option

Select language, architecture, and edition

I chose English (UK), Windows 10 Pro and Windows 64.

Choose the type of drive

Select the drive letter

Start downloading

That should be all. The tool disappears when the task is completed. Use it to install Windows 10 from the USB drive. You will still need a product key.

My Outcome

I had read a couple of news items:

The trick of going to Microsoft’s Accessibility page to get a free Windows 10 upgrade no longer works, as Microsoft removed that offer three years after its official end date.
You could enter a valid Windows 7 or 8 product key when the Windows 10 installation process, except in my case I had forgotten to deactivate mine long ago.

In the end, I purchased a fresh ptoduct key from one of the third-party sellers, not Microsoft.

Site Crawl

SEO Challenges

Lesson 1

Lesson 2

Lesson 3

Lesson 4

Lesson 5

Lesson 6

Lesson 7

Lesson 8

Lesson 9

Lesson 10

Lesson 11

Lesson 12

Lesson 13

Lesson 14

Lesson 15

Lesson 16

Lesson 17

Lesson 18

Lesson 19

Lesson 20

Lesson 21

Outcome

Capacity

Build

In Use

Rating

Edit the .htaccess File

Check the Site Again

Documentation

Software

Connecting the Cable

QPS6666 Software

Prolific Driver

Repeater Operation

Update

Other iPhone Posts

Example of Nationality Schema

Example of alumniOf Schema

What These Bad Bots Do

Why Bother?

My .htaccess File

SEO and Marketing Podcasts

Missing Podcasts/Errors?

Windows Lied

Bootable Windows Drive

Choose the first option

Select language, architecture, and edition

Choose the type of drive

Select the drive letter

Start downloading

My Outcome

Navigation