Reading Time: 3 minutes

The course is called “Triggering and Managing Knowledge Panels”. I paid full retail for this 12-month expiry course. It is a collection of videos and quizzes to be completed at one’s own pace. I completed it in 

Lesson 1

Duration: 12:35

The first lesson is an introduction to the course.

Lesson 2

Duration: 9:54

My main revelation here was that I needed an “Entity Home” – a definitive source of truth about me. I have a few websites that contain scattered information about me, so I need to create this Entity Home. That is probably my “name site” – https://ash.nallawalla.com.

Lesson 3

Duration: 6:35

This lesson asks you to confirm three things:

• Who you are
• What you offer
• Which audience you serve.

This lesson reinforces the exhortation to implement schema tags, even though it has not been covered in depth so far.

Lesson 4

Duration: 8:10

This lesson is about building your Entity Home. You need to own and control it completely. I have one, but I need to improve it.

Lesson 5

Duration: 11:17

The next most important thing after the Entity Home is the Entity Description. It needs to begin with a “subject-verb-object” that describes the entity.

Lesson 6

Duration: 13:10

It is important to corroborate facts about the entity. Some sites are more effective than others when they mention you (the entity).

Lesson 7

Duration: 8:42

If possible, you need to link from the Entity Home to the corroborative sites and vice versa.

Lesson 8

Duration: 13:11

Using Schema tags is the best way to corroborate. I did this some time ago, tweaking it by adding subJectOf.

Lesson 9

Duration: 11:25

This lesson covers nodes, edges, attributes, and paths.

Lesson 10

Duration: 16:23

We learn about six knowledge verticals that can trigger a knowledge panel and the Google Knowledge Graph (Vault).

Lesson 11

Duration: 5:23

This lesson is about claiming knowledge panels (and when not to).

Lesson 12

Duration: 11:28

Sometimes, you may want to change the information Google has chosen to show for your entity.

Lesson 13

Duration: 6:08

This lesson describes what information Google shows in a knowledge panel and how to trigger and manage the information in your control.

Lesson 14

Duration: 11:47

In this lesson, you will learn that machine learning algorithms drive every aspect of the Knowledge Vault, Knowledge Panels, and brand SERPs. 

Lesson 15

Duration: 9:48

This lesson is about the Google Knowledge Extraction Algorithm.

Lesson 16

Duration: 13:59

Jason explains how a Knowledge Panel Is built.

Lesson 17

Duration: 11:40

This lesson is about getting your entity Into Google’s Knowledge Vault.

Lesson 18

Duration: 13:44

This module is about getting your Knowledge Panel to show on your brand SERP.

Lesson 19

Duration: 9:15

Here, you learn about “People Also Search For”, “Related Searches,” and how these elements work.

Lesson 20

Duration: 8:32

This lesson covers how Google chooses what photos and logos to show.

Lesson 21

Duration: 8:48

Jason teaches us how to build Google’s confidence in your entity.

Outcome

I enjoyed doing the course.

Did it give me a Knowledge Panel? No. Try searching for “Ashok Nallawalla“.

I already had a “partial” knowledge panel before completing the course. I have a problem with my formal name being cited in authoritative places, such as the National Library of Australia since the early 1980s, and Amazon for my early books. My nickname “Ash” is the only name I use professionally all the time. It’s unique, as I know we are a small family and there is nobody else with my name. Yet, Google the “child” is too infantile to grasp that I am the same person as Ashok. It has not noticed that I published a new book in 2022, and it is still showing the previous book from 1985. If you search for “Ash Nallawalla“, the partial knowledge panel does not show.

Of course, this does not detract from the Kalicube course. You should consider doing it if you are serious about this topic.

Reading Time: < 1 minuteIf you run a website, it will be more secure if you enable HSTS Preload correctly and submit it to a Google property known as https://hstspreload.org/. I tried some plugins, but they added validation errors. I prefer not using a plugin if there’s another way to solve the problem. This is the quickest method, so give it a try if you tried the above test/submission and your domain failed.

Edit the .htaccess File

Two entries are required in this file that lives in your website’s root folder. I added them after the # END WordPress line. The first entry adds the HSTS header. The next entry makes an HTTP request redirect HTTPS before anything else.

Header set Strict-Transport-Security "max-age=31536000; includeSubDomains; preload"

#Redirection code starts

RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

#Redirection code Ends

Check the Site Again

That was a successful submission.